personality segmentation

personality segmentation
марк. сегментирование по типам личности (разновидность психографической сегментации, подразумевающая, что сегменты рынка выделяются исходя из таких характеристик типа личности, как инициативность, уступчивость, честолюбие и т. д.)
See:

Англо-русский экономический словарь.

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Смотреть что такое "personality segmentation" в других словарях:

  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • psychographic segmentation — Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation …   Big dictionary of business and management

  • culture — /kul cheuhr/, n., v., cultured, culturing. n. 1. the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc. 2. that which is excellent in the arts, manners,… …   Universalium

  • Psychographic — In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for… …   Wikipedia

  • Nature versus nurture — The nature versus nurture debate concerns the relative importance of an individual s innate qualities ( nature, i.e. nativism, or innatism) versus personal experiences ( nurture, i.e. empiricism or behaviorism) in determining or causing… …   Wikipedia

  • Digit ratio — Not to be confused with Benford s law about the frequencies of leading digits of numbers. Hand with index finger being shorter than the ring finger, resulting in a small 2D:4D ratio, pointing to a high exposure to testosterone in the uterus. The… …   Wikipedia

  • Ego-state therapy — is a psychodynamic approach to treat various behavioural and cognitive problems within a person. It uses techniques that are common in group and family therapy to resolve conflicts that constitute a family of self within a single individual.… …   Wikipedia

  • disconnection — Synonyms and related words: abstraction, alienation, alternating personality, broken thread, brokenness, depersonalization, detachment, disarticulation, disassociation, disconnectedness, discontinuance, discontinuation, discontinuity,… …   Moby Thesaurus

  • Market research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • priesthood — /preest hood/, n. 1. the condition or office of a priest. 2. priests collectively. [bef. 900; ME presthed(e), presthod(e), OE preosthad. See PRIEST, HOOD] * * * Office of a spiritual leader expert in the ceremonies of worship and the performance… …   Universalium

  • Barratt Impulsiveness Scale — TheBarratt Impulsiveness Scale (BIS) is one of the oldest and most widely used measures of impulsive personality traits. History The Barratt Impulsiveness Scale is the most widely used self report measure of impulsive personality traits. As of… …   Wikipedia


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